Distinct from your homepage or any other page on your website, Landing Pages are designed to take your visitor from interest to excitement and convert them into a customer.
They can be designed to move them to a specific page on your website or offer them something in exchange for their email address, like an eBook, free trial, or webinar registration.
Landing pages should improve visitor interaction and make it crystal-clear what outcome they should expect.
Sales Funnels are a series of steps you move your potential customers through on their way to making a purchase.
With the right sales funnel your less likely to have prospects drop out of the pipeline without making a purchase.
Sales funnels help you understand what your potential customers are doing and thinking at each step. You can then use these insights to tailor your marketing activities and messaging and turn more visitors into paying customers.
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